August 21, 2012

FALL2012: House of Dereon drops the Fall Lookbook

Ok, I have to say, House of Dereon (HOD) is actually getting . . . better.

I know, I know! The label so many love to throw 'shade' on is actually looking quite stylish and fashion forward-is. Unlike it's (once) competitor, Baby Phat, HOD is listening to the public. They are moving away from the logo plastered looks and more contemporary approach, edgy, tribal influenced, and chic.

You know what else pleases me, Beyonce has stuck with the brand since it's inception. That's true loyalty. Take a look at the rest of the promo pictures.

Tell me what you think:

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