January 8, 2016

Fashion Friday: The Icons for Balmain

Since Oliver Rousting took the helm of Balmain, his youth driven panache has orbited the brand to new heights! He's utilized social media, online 'it' girls, and fast fashion retail partnerships to bring the brand to the regular shopper. No longer do you long for the looks only seen in a magazine, you can pop down to H&M and get you a piece. 

So, after all that forward-thinking promotions, it only makes sense for the Balmain team to look back. Oliver teased fans with a sneak-peek of the new 'Iconic' campaign. Today we got a full look at the campaign today featuring Naomi Campbell, Cindy Crawford and Claudia Schiffer photographed by Steven Miesel. I mean … why can these ladies still slay the game? That's what you call longevity! 
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